Corporate value statements are often "World Peace Statements" - they have the "woo" factor: they feel & sound good, but have no real world representation or impact. The actual value is usually "extract value for profit" and collides with Agile values.
But remember, there's a lot of "woo" in Agile, as well, so it's important to communicate the real, business benefits of Agility. For example, make it visible that 'sustainable pace' provides actual value.
- Lead by example. Be Agile.
- Demonstrate the value of Agility
- Invite all levels of the business to participate.